What is the robinhood app5/14/2023 PFOF, which is disclosed in quarterly regulatory filings, has been a growing source of revenue for many brokers as retail trading volumes have surged. ![]() Most retail brokers also accept rebates, or payments, from wholesalers in return for their customers' orders. ![]() Retail brokerages send the majority of their customers' orders to wholesale brokers, rather than to exchanges, because wholesalers generally execute the orders at a slightly better price than available on exchanges.
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